The Art Nouveau Site continues to be an ideal place to hold events in a unique venue with all the safety and hygiene measures required by current public health situation. This is the case of the 080 Barcelona Fashion Week, which has moved to the digital environment to the present the fashion sector’s newest proposals while ensuring the safety of participants and expanding its audience.
From the 14th through the 17th of September, twenty-one designers and fashion brands will present their creations in fashion show films recorded in different outdoor and indoor settings at Sant Pau, such as the old convent building, tunnels and gardens. At a creative level, and in contrast to the digital character of this year’s event, a naturalistic audiovisual production, without digitized effects, highlights the beauty of the space designed by Lluís Domènech i Montaner.
The public will be able to follow these innovative fashion shows through 080 TV, which will become a virtual front row seat for participants. This same channel will also broadcast live fashion and business talks, dialogues between different fashion and design experts and agents, who will discuss the latest trends in the sector from the rooms of the Administration pavilion. Once again, the 080 positions itself as an open and multidisciplinary platform, committed to the sustainability, innovation and internationalization of Catalan companies in this field.
The beauty of Sant Pau, an ideal setting for Catalan fashion
The digitization of the 080 is the result of the commitment, innovation and creativity of the sector and the Consorci de Comerç, Artesania i Moda de Catalunya, the main driver of the initiative. Behind this edition the modernist architecture of Domènech i Montaner offered an ideal setting for production and logistics work to make an event of this nature possible. In fact, the Art Nouveau Site has developed a safety and hygiene protocol in response to Covid-19, providing peace-of-mind for organizers of events such as this one. Capacity limits, increased cleaning and disinfection, staggered access and differentiated attendance registration are some of the measures in place.
Following in the footsteps of the previous edition, also held at the Art Nouveau Site, 080 Barcelona Fashion maintains the motto Undress your mind, a message that highlights adjectives such as liquid, ephemeral and fluid, which are attributes that also define society, fashion and design. Be sure not to miss out on anything. Check out the participating designers and brands and all the content offered by 080 Barcelona Fashion Week.